ARVELLA FRAGRANCE $10,000 BLACK FRIDAY SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

A purchase is not required to enter the Sweepstakes because a free method of entry is available as described below.

This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc. By participating, entrants acknowledge that Instagram and Meta Platforms, Inc. are released from responsibility in connection with the Sweepstakes to the fullest extent permitted by applicable law.

By entering or otherwise participating in the ARVELLA FRAGRANCE $10,000 BLACK FRIDAY SWEEPSTAKES (the “Sweepstakes”), each entrant agrees to be bound by these Official Rules and the decisions of Arvella Fragrance LLC (“Sponsor”), which shall be final and binding in all matters relating to the Sweepstakes to the extent permitted by applicable law.

1. ELIGIBILITY

The Sweepstakes is open only to legal residents of the forty-eight (48) contiguous United States and Washington, D.C. who are at least eighteen (18) years of age at the time of entry.

Residents of Alaska, Hawaii, Puerto Rico, and other United States territories or possessions are not eligible.

Individuals directly responsible for administering the Sweepstakes or conducting or controlling the winner-selection process are not eligible to participate or win.

Except for those individuals directly involved in administration or winner selection, otherwise eligible employees, owners, officers, affiliates, ambassadors, creators, influencers, family members, and household members are not automatically excluded from participation.

The Sweepstakes is void where prohibited or restricted by law and is subject to all applicable federal, state, and local laws and regulations.

Sponsor may require documentation reasonably necessary to verify an entrant’s age, identity, residence, purchase history, entry validity, or other eligibility requirements.

2. SWEEPSTAKES PERIOD

The Sweepstakes begins at 12:01 a.m. Eastern Time (“ET”) on November 10, 2026 and ends at 11:29 p.m. ET on December 1, 2026 (the “Sweepstakes Period”).

Only eligible activity completed during the Sweepstakes Period will count.

For purchase entries, the system clock associated with ArvellaFragrance.com will serve as the official timekeeping device.

Orders placed before or after the Sweepstakes Period are not eligible.

3. HOW TO ENTER

There are two independent methods of entry:

1. Qualifying purchases made through ArvellaFragrance.com; and

2. Free Instagram entries.

An entrant does not need to complete the Instagram method to receive eligible purchase entries, and no purchase is required to receive an eligible Instagram entry.

All valid entries from both methods will be combined into one overall entry pool for the winner drawing.

A. PURCHASE ENTRY METHOD

During the Sweepstakes Period, eligible customers may earn entries by making qualifying purchases directly through:

https://arvellafragrance.com/

Purchases made through TikTok Shop, marketplaces, in-person transactions, third-party platforms, or any channel other than ArvellaFragrance.com do not qualify.

An entrant will receive one (1) entry for every full $100 of Eligible Spend contained within an individual qualifying order.

Each individual order is calculated separately. Spend from separate orders is not combined.

Examples:

• $99.99 in Eligible Spend = 0 entries

• $100 in Eligible Spend = 1 entry

• $250 in Eligible Spend = 2 entries

• $399 in Eligible Spend = 3 entries

• $500 in Eligible Spend = 5 entries

Partial $100 amounts are rounded down.

There is no maximum number of eligible purchase entries an entrant may earn.

Eligible Spend

“Eligible Spend” means the qualifying fragrance and product merchandise amount actually paid on an eligible ArvellaFragrance.com order after discounts have been applied.

Eligible Spend excludes:

• Sales tax;

• Shipping charges;

• Shipping protection;

• Gift card purchases;

• Store credit purchases;

• Prepaid-value or cash-equivalent products;

• Non-fragrance add-ons; and

• Other amounts Sponsor determines are not qualifying merchandise purchases under these Official Rules.

Purchases paid using Arvella gift cards or existing store credit do not qualify for purchase entries.

Purchases made using the Sweepstakes prize store credit do not earn additional Sweepstakes entries.

Returns, Refunds, Cancellations and Chargebacks

If any portion of a qualifying order is returned, refunded, cancelled, or charged back before the prize is awarded, all Sweepstakes entries earned from that order will be void.

Sponsor may verify the potential winner’s eligible purchases before awarding the prize.

Proof of purchase or proof of submission does not by itself establish that a valid Sweepstakes entry was earned. All entries remain subject to verification by Sponsor.

B. FREE INSTAGRAM ENTRY METHOD

No purchase or payment is required to enter through Instagram.

During the Sweepstakes Period, Sponsor may publish eligible Sweepstakes posts through its official Instagram account:

@arvellafragrance

An “Eligible Instagram Post” is a post published by @arvellafragrance during the Sweepstakes Period that clearly identifies itself as being part of the ARVELLA FRAGRANCE $10,000 BLACK FRIDAY SWEEPSTAKES.

To receive one (1) free entry for an Eligible Instagram Post, an entrant must complete all of the following:

1. Follow @arvellafragrance on Instagram;

2. Like the applicable Eligible Instagram Post;

3. Tag three (3) distinct friends on the applicable Eligible Instagram Post; and

4. Share the applicable Eligible Instagram Post to the entrant’s Instagram Story.

Completing all four requirements earns one (1) free entry per person per Eligible Instagram Post.

Repeating comments, likes, tags, or story shares on the same Eligible Instagram Post does not generate additional entries.

Entrants may complete the requirements on multiple Eligible Instagram Posts and receive one free entry for each applicable post.

The same three friends may be tagged on different Eligible Instagram Posts. However, each individual post must tag three distinct, real, active Instagram accounts.

Fake accounts, bot accounts, brand accounts, celebrity accounts, giveaway-only accounts, or other accounts Sponsor reasonably determines do not represent genuine friends will not satisfy the tagging requirement.

Each entrant may use only one Instagram account to participate.

Entrants must maintain a public Instagram profile during the Sweepstakes Period so Sponsor can reasonably verify the required Instagram activities.

No screenshot or DM is required at the time of entry. However, Sponsor may later require screenshots or other reasonable evidence during verification showing that the Instagram entry requirements were completed.

Sponsor may reject evidence that appears altered, fabricated, incomplete, misleading, unreliable, or otherwise insufficient to establish compliance.

Sponsor reserves the right to manually verify Instagram participation and disqualify any entry that Sponsor reasonably determines did not satisfy all required actions.

4. ENTRY RESTRICTIONS

Entrants may not use bots, scripts, computer programs, macros, automated processes, artificial entry-generation methods, fake accounts, deceptive accounts, impersonation, or other fraudulent methods to obtain entries.

Entries submitted using false information, another person’s identity, or impersonation are void.

An entrant may not use multiple identities, names, email addresses, Instagram accounts, or other deceptive methods to create additional entries for the same individual.

Sweepstakes entries may not be transferred, sold, traded, assigned, or otherwise conveyed to another person.

Sponsor may disqualify entries that are late, incomplete, corrupted, illegible, misdirected, fraudulent, manipulated, deceptive, or otherwise not compliant with these Official Rules.

Sponsor may also disqualify any entrant reasonably determined to have engaged in fraud, tampering, manipulation, harassment, abuse, interference with the Sweepstakes, or conduct intended to undermine the fairness or integrity of the Sweepstakes.

In the event of a dispute regarding ownership of an entry, Sponsor may determine the entrant based on the verified Instagram account, purchase information, customer account information, or other reliable information associated with the applicable entry.

If Sponsor cannot reasonably resolve an identity or ownership dispute, the affected entry may be deemed ineligible.

5. WINNER SELECTION

Following the conclusion of the Sweepstakes Period, and within a reasonable period thereafter, Arvella Fragrance LLC will conduct one random computerized drawing from among all eligible entries received through both entry methods.

The drawing will be conducted internally by Arvella Fragrance LLC.

Sponsor’s decisions concerning entry validity, eligibility, verification, interpretation of these Official Rules, winner selection, and administration of the Sweepstakes are final and binding to the extent permitted by applicable law.

6. WINNER NOTIFICATION AND VERIFICATION

The potential winner will be contacted only by Instagram Direct Message from @arvellafragrance.

@arvellafragrance is the only official Instagram account authorized to notify the potential winner on behalf of Sponsor.

Entrants should exercise caution regarding impersonator accounts or other individuals claiming to represent Sponsor.

The potential winner will have thirty (30) calendar days from the date Sponsor sends the Instagram Direct Message to respond and satisfy Sponsor’s verification requirements.

Sponsor is not responsible if a potential winner fails to see or receive a notification because of:

• Instagram message-request settings;

• Spam or filtering systems;

• Privacy settings;

• Username changes;

• Account deactivation;

• Account restrictions;

• Platform errors; or

• Any similar circumstance outside Sponsor’s reasonable control.

Entrants are responsible for maintaining accurate and accessible Instagram account and contact information.

The potential winner must maintain an active Instagram account until verification is completed.

The potential winner must have followed @arvellafragrance as required by the applicable entry method and must remain a follower at the time of winner selection and through prize fulfillment.

As a condition of receiving the prize, the potential winner may be required to provide:

• Full legal name;

• Date of birth;

• Residential address;

• Government-issued identification;

• Proof of age;

• Proof of residence;

• Proof of eligibility;

• Proof of applicable Instagram entry requirements;

• Purchase records, where applicable;

• Social Security number or other legally required taxpayer information;

• Additional documentation reasonably required to verify identity, eligibility, entry validity, or purchase history; and

• A completed eligibility, liability/publicity release, and prize acceptance agreement.

A potential winner becomes the official winner only after Sponsor has completed verification and determined that all requirements have been satisfied.

If a potential winner:

• Does not respond within thirty (30) calendar days;

• Cannot be contacted;

• Is determined to be ineligible;

• Fails to complete verification;

• Fails to provide required documentation;

• Fails to execute required releases;

• Violates these Official Rules; or

• Otherwise fails to claim the prize properly,

the potential winner will be disqualified and Sponsor may conduct another random computerized drawing from the remaining eligible entries.

Sponsor may continue this process until the prize is successfully claimed by an eligible winner.

7. PRIZE

There is one (1) prize.

The verified winner will receive:

ONE $10,000 ARVELLA FRAGRANCE STORE CREDIT BALANCE

Approximate Retail Value (“ARV”): $10,000 USD.

The prize will be credited to the winner’s own Arvella Fragrance customer account.

The prize:

• Has no expiration date;

• May be used across multiple orders until the balance reaches $0;

• Is non-transferable;

• May not be sold, assigned, gifted, transferred, or applied to another customer’s account;

• Is not redeemable for cash;

• Has no cash alternative;

• May not be used to purchase gift cards;

• May not be used to purchase additional store credit;

• May not be used to purchase prepaid value or other cash-equivalent products;

• May not be used to pay taxes;

• May not be used to pay shipping charges; and

• May not be combined with discount codes, promotional codes, or other promotional offers.

Subject to the restrictions above, the store credit may be used toward products available for purchase on ArvellaFragrance.com.

Purchases made using the prize store credit will not generate additional entries into this Sweepstakes.

The winner must accept the prize as awarded.

No substitution, transfer, or cash redemption is permitted, except that Sponsor may substitute a prize of equal or greater value if awarding the stated prize becomes impossible or unlawful due to circumstances beyond Sponsor’s reasonable control or applicable legal requirements.

Sponsor intends to issue the prize store credit within ten (10) business days after the winner has completed all verification requirements.

If Sponsor later determines that the winner obtained the prize through fraud, was ineligible, violated these Official Rules, or otherwise was not entitled to the prize, Sponsor may revoke any unused store credit and, to the extent permitted by applicable law, require repayment or restoration of prize value already used.

8. TAXES

The winner is solely responsible for all applicable federal, state, and local taxes associated with the prize.

Sponsor may require the winner to provide a valid Social Security number, taxpayer identification information, or other tax documentation legally required before awarding the prize.

Sponsor may issue any IRS or other tax forms required by applicable law.

Entrants and the winner should consult their own tax professionals regarding their individual tax obligations.

9. PUBLICITY

Except where prohibited by law, acceptance of the prize constitutes permission for Sponsor and its authorized representatives to use the winner’s name, Instagram handle, likeness, image, photograph, video, voice, biography, and general city/state location for advertising, publicity, social media, promotional, and marketing purposes in any media now known or later developed, without additional compensation, notification, or permission, subject to applicable law.

The winner may also be required to execute a separate publicity release as part of the winner verification process.

10. CONDUCT

Sponsor reserves the right, to the fullest extent permitted by law, to disqualify any entrant or void associated entries if Sponsor reasonably determines that the entrant:

• Tampered with the entry process;

• Manipulated the Sweepstakes;

• Used automated or fraudulent methods;

• Provided false information;

• Interfered with administration or winner selection;

• Attempted to circumvent these Official Rules;

• Harassed, threatened, abused, or disrupted another individual in connection with the Sweepstakes; or

• Otherwise acted in a manner inconsistent with the integrity or fair administration of the Sweepstakes.

Any attempt to deliberately damage Sponsor’s website, accounts, systems, or the legitimate operation of the Sweepstakes may violate civil or criminal law. Sponsor reserves all rights and remedies available under applicable law.

11. TECHNICAL ISSUES AND INSTAGRAM

Sponsor is not responsible for:

• Lost, late, delayed, incomplete, corrupted, damaged, misdirected, or unsuccessful entries;

• Internet, network, server, website, checkout, software, hardware, or communications failures;

• Website outages;

• Instagram outages;

• Platform errors;

• Instagram removing, hiding, restricting, suppressing, or otherwise affecting posts, comments, tags, likes, Stories, accounts, or other content;

• Incorrect information supplied by an entrant;

• Unauthorized access to or alteration of entries;

• Technical errors affecting administration of the Sweepstakes; or

• Other technical or human errors outside Sponsor’s reasonable control.

Proof of attempting to submit an entry does not constitute proof that Sponsor received or verified a valid entry.

12. MODIFICATION, SUSPENSION OR TERMINATION

If fraud, technical failures, security incidents, platform outages, natural disasters, acts of government, force majeure events, legal or regulatory requirements, or other circumstances outside Sponsor’s reasonable control compromise or materially interfere with the administration, fairness, security, integrity, or proper operation of the Sweepstakes, Sponsor reserves the right, to the extent permitted by law, to modify, suspend, or terminate the Sweepstakes.

Where appropriate and legally permitted, Sponsor may select the winner from among eligible, non-suspect entries received before the circumstances giving rise to the modification, suspension, or termination occurred.

Sponsor may correct obvious clerical, typographical, or administrative errors in these Official Rules or promotional materials provided that such correction does not materially disadvantage entrants and is otherwise permitted by applicable law.

13. RELEASE AND LIMITATION OF LIABILITY

To the fullest extent permitted by applicable law, each entrant agrees to release, discharge, indemnify, and hold harmless Arvella Fragrance LLC, Instagram, Meta Platforms, Inc., and each of their respective affiliates, officers, directors, employees, representatives, agents, successors, and assigns from and against claims, liabilities, losses, damages, costs, expenses, injuries, or causes of action arising out of or relating to:

1. Participation in the Sweepstakes;

2. Entry into the Sweepstakes;

3. Acceptance, possession, use, misuse, or redemption of the prize;

4. Technical or administrative errors;

5. Unauthorized intervention in the Sweepstakes;

6. Entrant-provided information; or

7. Any violation of these Official Rules by an entrant.

Nothing in these Official Rules excludes or limits liability that cannot legally be excluded or limited.

14. GOVERNING LAW AND DISPUTES

To the fullest extent permitted by applicable law, these Official Rules and any dispute relating to the Sweepstakes will be governed by the laws of the State of Georgia, without regard to conflict-of-law principles that would require application of another jurisdiction’s laws.

Subject to applicable law, any legal action arising out of or relating to the Sweepstakes or these Official Rules shall be brought in an appropriate state or federal court located in Georgia, and entrants consent to the jurisdiction of such courts.

To the fullest extent permitted by applicable law, entrants agree that:

1. Disputes, claims, and causes of action relating to the Sweepstakes or prize will be resolved individually and not through any class, collective, or representative action;

2. Recoverable claims, judgments, and awards shall be limited to actual third-party out-of-pocket costs incurred, not exceeding $10.00, where such limitation is legally enforceable;

3. Attorneys’ fees shall not be recoverable except where required by law;

4. Entrants waive claims for punitive, incidental, special, exemplary, indirect, or consequential damages and lost profits, to the extent such damages may legally be waived;

5. Entrants waive any right to have damages multiplied or increased; and

6. Entrants waive the right to seek injunctive or equitable relief and agree that available remedies will be limited to monetary damages, where legally permitted.

Some jurisdictions do not permit certain limitations or waivers, in which case the applicable limitation or waiver will apply only to the maximum extent allowed by law.

15. PRIVACY AND ENTRY INFORMATION

Personal information collected in connection with the Sweepstakes may be used by Sponsor and its authorized service providers for purposes including:

• Administering the Sweepstakes;

• Processing and verifying entries;

• Verifying identity and eligibility;

• Contacting and verifying the potential winner;

• Awarding the prize;

• Preventing fraud;

• Maintaining Sweepstakes records; and

• Complying with legal, regulatory, accounting, or tax obligations.

Information will otherwise be handled in accordance with Arvella Fragrance LLC’s Privacy Policy:

https://arvellafragrance.com/policies/privacy-policy

Entering the Sweepstakes does not automatically subscribe an entrant to Arvella marketing emails or text messages. Marketing communications will be sent only where the individual has separately provided any consent required by applicable law.

16. INSTAGRAM / META DISCLAIMER

This Sweepstakes is not sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.

By entering, each entrant acknowledges that the entrant is providing information to Sponsor and not to Instagram or Meta.

To the extent permitted by law, each entrant releases Instagram and Meta Platforms, Inc. from claims arising out of or relating to participation in the Sweepstakes.

17. OFFICIAL RULES; OTHER POLICIES

These Official Rules govern the Sweepstakes.

Where applicable, participation and purchases may also be subject to Arvella Fragrance LLC’s Terms of Service:

https://arvellafragrance.com/policies/terms-of-service

Eligible purchases and returns remain subject to Arvella Fragrance LLC’s Refund Policy:

https://arvellafragrance.com/policies/refund-policy

If there is any discrepancy or inconsistency between these Official Rules and any Sweepstakes advertisement, social media post, email, website copy, promotional graphic, FAQ, or other promotional material, these Official Rules will control with respect to the Sweepstakes, to the extent permitted by law.

18. SEVERABILITY AND MISCELLANEOUS

If any provision of these Official Rules is determined to be invalid, unlawful, or unenforceable, that determination will not affect the validity or enforceability of the remaining provisions.

Sponsor’s failure to enforce any provision of these Official Rules on one occasion will not constitute a waiver of Sponsor’s right to enforce that provision later.

Section headings are included solely for convenience and do not affect the meaning or interpretation of these Official Rules.

If these Official Rules are translated into another language, the English-language version will govern and control in the event of a conflict or inconsistency, except where prohibited by applicable law.

Winner information will be disclosed only to the extent required by applicable law.

19. SPONSOR

Arvella Fragrance LLC
1750 Friendship Circle, Suite 112
Cumming, GA 30028
United States

Website: https://arvellafragrance.com/

Sweepstakes questions: support@arvellafragrance.com

20. CONTACT

Questions concerning the Sweepstakes or these Official Rules may be directed to:

support@arvellafragrance.com

ARVELLA FRAGRANCE $10,000 BLACK FRIDAY SWEEPSTAKES
NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.